[국내자료/학술지] 체렝어치르 히식체렝 외. 2022.02. 유학목적지 이미지가 지각된 가치, 유학만족 및 추천의도에 미치는 영향 : 몽골인 유학생을 중심으로

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This study aims to analyze the structural relationships among destination image of study abroad, perceived value, satisfaction of study abroad, and recommendation intention. The destination image of study abroad consisted of four attributes: educational system, Hallyu, convenience of study abroad, and living environment. The survey was conducted on Mongolian international students who study in South Korea. A total of 320 questionnaires were returned according to the snowball sampling, of which 309 were used for subsequent statistical analysis, excluding 11 of outliers. As a result, the educational system and convenience of study abroad positively influenced perceived value. The living environment positively affected to the satisfaction of study abroad, while the convenience of study abroad negatively affected the satisfaction. The perceived value by international students influenced satisfaction of study abroad, while not the recommendation intention. Based on these results, several strategic implications were proposed to attract and manage potential international students.