[ 초록 ]


The purpose of this study is to investigate the relationship between Korea"s national image, Korean coffee shop product/service image, and intention to use Korean coffee shop from Chinese students in South Korea. For data collection, an online survey was conducted by convenience sampling from March 15 to April 9, 2021 from Chinese students in Seoul and Gyeonggi Province who had experience using Korean coffee shops. 245 valid data out of a total of 280 copies were used for statistic analysis. Results are followed. First, the Korean national image had a significant effect on the product/service image of Korean coffee shops. Second, the product/service image of a Korean coffee shop had a significant effect on the intention to use to the Korean coffee shop. Hence, the Korean coffee shop companies need to recognize the importance of national image and product/service image as well as usage intention, and this results will provide meaningful for establishing marketing strategies for coffee industry.

저자                               이형주 (경기대학교),

                                      서지연 (백석예술대학교),

                                      정창희 (백석예술대학교)


발행기관                         한국조리학회


발행연도                         2021.08


형태사항                         Culinary Science & Hospitality Research

                                      Culinary Science & Hospitality Research Vol.27 No.8(Wn.133)

                                      68 - 76 (9 pages)